Web site promotion marketing works and is a key element of a good online marketing strategy. If you don’t promote your site and drive traffic to that site then you may as well not be online. Traffic is the key!Most businesses today, both traditional and online, have a website that is dedicated to their business. It acts as a platform to inform its visitors and customers of exactly what it is the business does. Companies will use the website to give its customers some background knowledge of the business. The websites give news and information on the industry that the company is involved in, and most importantly the website gives product information. Some businesses even use the website as a sales tool for closing the sale and allowing its customer to purchase online.That’s all great you might think. The problem is that if no one gets to see the site then what is the point? This is why marketing is so important and it is why web site promotion marketing works.Look anywhere today and you will find someone who can design you a web site. Many web designers are fantastic at designing the sight but have no idea of how to leverage search engine optimisation, and this is key.The first line of offence is to create a site that is keyword rich in keywords that are relevant to your business. You need to know what your customers are searching for, and more importantly what key words they are using in their search. It is also essential to try to find keywords in your niche that are under utilised and have little competition.The second thing in your arsenal needs to be driving traffic from all over the internet towards your website. You can used paid methods of driving traffic such as pay per click or banner adds, as well as free marketing methods such as article marketing, video marketing and social media marketing just to name a few. Once you start to use these marketing methods you start to see the results of marketing online and it starts to become very clear that web site promotion marketing works. It just does!