Site promotion is an important aspect of marketing strategy. If your web site is not popular and does not have any traffic then all the effort that you have put in creating the web site is in vain. To make your web site popular, it is important that you promote your web site well. Here are 4 keys to site promotion.The first key to site promotion is put the advertisement of your web site ad on a high traffic web site. The high traffic of the web site will benefit in promoting your site. But it is important that you choose the web site for pacing the ad that is related to the products and services that you deal with.The second key to site promotion is to submit your web site to various search engines. This will make your web site known to the search engines and these search engines will rank your web sites high when a relevant keyword is searched by a user.The third key to site promotion is to place your web site ad on the blogs and forums that are on topics that are similar to your products and services.The fourth key to site promotion is to write articles and submit the articles to various article directories. Do not use the articles as a way to advertise your products but in the resource box of the article, you can add a link to your site. This is a good way of site promotion.